Floriol,
a fictional skincare
campaign
Software Houdini 20+ / Karma XPU / MaterialX / Copernicus
Shots 6
Method Fully procedural
Year 2025
Floriol is a self-initiated CGI campaign built to demonstrate what a direct brand collaboration looks like under my art direction. Every asset ( the magnolia blossom, the rose hip branch, the frosted glass bottle) was built procedurally from scratch. No stock, no AI finishing. The brief I set myself: quiet, calm, botanical, premium. Something that could sit alongside editorial photography.
Ambient
The establishing image. The linen surface reads as dunes at this camera angle and scale. The decision to use fabric rather than a clean studio ground was deliberate: I wanted to give the ambient shot a soft physical world to inhabit rather than a neutral void.
Magnolia hero
A fully procedural magnolia blossom, phyllotaxis stamen system, concentric petal whorls, SSS MaterialX shading, Vellum hair on the petal surface. The stem curves naturally based on Euler spirals, traditionally used as inspiration in craftwork and seen in nature all around us.
Material studies
The frosted glass shader balances transmission roughness against specular roughness, the amber liquid glows through without the surface becoming transparent. The petal macro pushes the Vellum hair system to its limit: at this scale, each fibre reads as landscape. Both images exist to show what the materials can hold under scrutiny.
Overhead flat lay
The editorial shot. 100mm lens equivalent, orthographic feel. The magnolia bloom is oversized relative to the bottle, a scale decision that makes the botanical feel monumental rather than decorative. Rose hips scattered via a procedural system built on the same asset used in the pairing shot.
Rose hip pairing
The most saturated image in the series intentionally. The rose hip branch was built with a Vellum wire solver so it settles naturally against the ground. The hips radiate outward behind the bottle, creating depth and some dynamic movement
Let’s make something together.
Available for campaign work, look development, and brand collaboration. Based in the Netherlands, working across Western Europe and the United States.
info@stephanduq.com
+31 (0) 642481265